OmniFlow.AMS is a powerful marketing automation platform that enables you to create and execute complex marketing campaigns to engage your audience and drive business growth. One of the platform’s key features is its ability to create targeted segments, campaigns, emails, text messages, and focus items to ensure that you’re delivering the right message to the right people at the right time. In this post, we’ll explore best practices for using these features effectively within OmniFlow.AMS, focusing on welcome campaigns, exit intent pop-ups, and autoresponders.

Segmentation

Segmentation is the foundation of any successful marketing campaign. OmniFlow.AMS allows you to create segments based on a variety of criteria, including demographics, behavior, and interests. By segmenting your audience, you can deliver more personalized and relevant campaigns that resonate with your customers.

Best practices for segmentation in OmniFlow.AMS include:
• Start with a clear understanding of your target audience and the segments most relevant to them.
• Use data from multiple sources to build more detailed and accurate segments.
• Regularly update your segments to keep them relevant and precise.
• Test different segments to determine which ones drive the most engagement and conversions.

Campaigns

OmniFlow.AMS lets you create multi-channel campaigns that include email, SMS, focus items, and more. When building a campaign, it’s important to have a clear goal and ensure that all elements align with that goal.

Best practices for creating campaigns in OmniFlow.AMS include:
• Define a clear objective for each campaign, such as boosting sales or increasing engagement.
• Use a variety of channels to reach your audience, including email, SMS, social media, and focus items.
• Ensure consistency across all campaign elements, including messaging, branding, and tone.
• Utilize A/B testing to refine and optimize your campaigns over time.

Emails

Email remains one of the most effective marketing channels. OmniFlow.AMS allows you to create and send highly targeted and personalized emails to your audience. When creating emails, focus on crafting compelling subject lines, engaging content, and clear calls to action.

Best practices for creating emails in OmniFlow.AMS include:
• Write concise, attention-grabbing subject lines that entice readers to open the email.
• Use personalization tokens to make your emails more relevant to each recipient.
• Focus on delivering valuable content that is both informative and easy to read.
• Include a clear call to action that encourages the recipient to take the next step.

Text Messages

SMS is a powerful tool for real-time engagement with customers. OmniFlow.AMS enables you to create and send targeted text messages, offering a quick and effective way to communicate with your audience.

Best practices for creating text messages in OmniFlow.AMS include:
• Keep messages short, focusing on the key point you want to convey.
• Use personalization tokens to increase the relevance and engagement of your messages.
• Include a clear call to action that prompts immediate action.
• Time your messages appropriately, considering factors like time zones and customer behavior.

Focus Items

Focus items are an excellent way to capture your audience’s attention and drive engagement. OmniFlow.AMS lets you create and display focus items on your website, such as pop-ups, slide-ins, and notification bars.

Best practices for using focus items in OmniFlow.AMS include:
• Use clear, compelling messaging that drives action.
• Ensure the focus item is relevant to the page content and visitor behavior.
• A/B test to optimize placement, design, and messaging for maximum effectiveness.
• Set specific goals for each focus item to track performance and optimize results.

In 2024, more companies began realizing the potential of automated marketing to boost their bottom line. Automated marketing uses software and technology to automate repetitive, time-consuming tasks related to marketing campaigns, including email marketing, SMS marketing, on-site messaging, and customer segmentation.

One of the key advantages of automated marketing is its ability to save time and resources. By automating routine tasks, businesses can free up their marketing teams to focus on more strategic, high-impact initiatives. This leads to a more efficient and effective marketing strategy, which in turn can drive increased sales and revenue.

Another significant benefit is the ability to personalize and customize customer experiences. Automated marketing tools leverage data and analytics to segment customers and deliver tailored messages and offers to different groups. This results in more relevant and engaging campaigns, which can improve customer loyalty and drive further sales. OmniFlow.AMS enhances this experience with its advanced Visitor Tracking Engine, enabling hyper-personalization for both known and unknown visitors. The time has come to engage with your visitors as individuals, not just as traffic.

In addition, automated marketing helps businesses improve their marketing ROI. By automating tasks and utilizing data-driven insights, companies can make more informed decisions about their marketing strategies, ultimately leading to more efficient and effective campaigns. OmniFlow.BI provides deep analytics into both marketing acquisition and retention, offering high-level KPIs as well as detailed insights.

OmniFlow.Media has seen significant growth across all verticals, especially among affiliate marketers who are increasingly recognizing the value of retaining visitor data rather than simply passing traffic to others.

In conclusion, automated marketing has enabled companies in 2024 to save time, resources, and improve ROI. It also facilitates more personalized and relevant customer experiences, driving increased sales and revenue. As technology continues to evolve, we can expect even more businesses to turn to automated marketing to stay competitive in an ever-changing market.

OmniFlow.Media, a leading provider of digital marketing solutions, has tailored its OmniFlow.AMS platform specifically for online casino operators. The platform is designed to simplify the management of multiple casino brands, allowing operators to associate the same email or mobile number with different brands.

One of the standout features of OmniFlow.AMS is its seamless integration with two major casino platform providers, granting operators access to a wealth of player data. From basic information like first names to detailed insights such as last login dates, deposit and withdrawal histories, cashier details, and bonus activity, OmniFlow.AMS provides a comprehensive view of every player’s engagement.

Another key advantage of OmniFlow.AMS is its ability to create and manage bonuses within campaigns, giving operators the flexibility to incentivize specific behaviors or target particular player segments effectively.

To simplify campaign management, OmniFlow.AMS includes six core protocols for running a casino business: post-registration, first-time depositor, second-time depositor, third-time depositor, churn, and birthday campaigns. The platform also offers pre-built segments tailored to these protocols, enabling operators to target players with precision.

Perhaps most importantly, OmniFlow.AMS allows operators to send both transactional and marketing campaigns from a single instance, ensuring efficiency across all brands while providing players with a seamless experience.

Additionally, OmniFlow.AMS draws on the company’s extensive experience in affiliate marketing, platform management, and email campaigns, offering advanced features like the ability to send campaigns through multiple IP addresses and conduct cold email marketing. The platform also provides best practices for pillar campaigns and player engagement, helping operators optimize their outreach efforts.

In summary, OmniFlow.AMS represents a major advancement for online casino operators looking to maximize the potential of their player base. By offering a single, all-in-one platform for campaign management and player data analysis, OmniFlow.Media is empowering operators to stay competitive in an increasingly crowded market.

OmniFlow.AMS offers a variety of powerful features that can be combined to streamline and enhance your sales cycle. By leveraging advanced campaigns and logic, we’ve helped businesses optimize their sales processes and boost conversion rates.

How did we achieve this?

We began by focusing on website visitors. When sending emails to an existing database, we can track users’ behavior on the site—how often they visit and what actions they take. We found that users who visit the site more frequently are significantly more likely to convert into customers or make a purchase.

To measure this engagement, we implemented a points system. Each visit to the website earned the visitor a point, creating a simple yet effective way to track engagement.

For this example, we set the points to 1 for each page visit. In our case, we were working with a B2B business, so we assumed multiple visits were more about gathering information. If we were targeting B2C, we might adjust the frequency and scoring parameters accordingly.

What’s needed to make this work?

To implement this strategy, you will need:
1. Mailer
2. Campaign

Mailer

The mailer is straightforward. Create a Template Mailer that can be added to a campaign, and use tokens to pass the necessary fields to your sales agents.

Campaign

For this example, we’re working with a B2B business. In our setup, once a contact hits the required points (for example, after visiting the site 5 times), they are added to the notification campaign. The campaign is then executed accordingly. This approach can also be adapted for B2C with a few adjustments that we’ll discuss later in the article.

We created a campaign called “Points Alert,” starting with a segment that includes all users in the database.

Next, we set a condition to determine whether the contact was a client. If the contact was not yet a client, we checked if they had accumulated 5 points (i.e., visited the site at least 5 times). If they met this condition, a notification mailer would be sent to the sales team. If the contact had not yet reached the required points, the campaign would loop back to the initial condition.

Conclusions

This approach allows the sales team to receive notifications about “hot” leads, significantly improving conversion rates.

Bonus Tip: You can reset a contact’s points by adding an action to update their contact field and set their points back to 0.