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Omniflow Case Studies

Revolutionizing Multi-Brand Marketing and Engagement for a Casino Operator

Client Overview
A casino operator managing multiple gaming brands faced operational challenges due to fragmented systems and processes. Each brand was managed separately with distinct logins, tools, and platforms for emails, SMS, and onsite engagement features, such as pop-ups and instant bonus awarding.

Challenges

  1. Multiple logins and platforms made managing campaigns cumbersome.
  2. No unified way to track players across brands, especially those with overlapping email addresses or phone numbers.
  3. Inefficient use of SMS, email, and onsite engagement tools, requiring multiple systems for each.
  4. Delayed bonus awarding, reducing player satisfaction and engagement.
  5. Difficulty differentiating between marketing and transactional messages.

Solution: OmniFlow.AMS
The casino operator adopted OmniFlow.AMS, leveraging its agile and centralized approach to transform their multi-brand operations.

1. Unified Player Identifier
OmniFlow implemented a unique identifier system combining the brand ID and player ID. This enabled:

  • A single view of players with overlapping contact details across brands.
  • Tailored communication and engagement strategies for the same user across different brands.
  • Improved execution of cross-brand campaigns targeting shared players.

2. Centralized Communication Hub
With OmniFlow.AMS, the operator consolidated all player communications:

  • Integrated multiple SMS gateways and email providers into one system.
  • Simplified management of onsite tools like pop-ups and notifications.
  • Enabled seamless differentiation between transactional and marketing communications without requiring multiple systems.

3. Advanced Campaign Automation
OmniFlow’s capabilities streamlined engagement efforts:

  • Webhooks allowed instant bonus awarding through the platform’s API, saving time and improving player satisfaction.
  • OmniFlow.Active tracking passed player balance data via the data layer, triggering low-balance pop-ups dynamically.
  • Automated workflows personalized player experiences based on real-time behaviors.

4. Multi-ESP Routing
OmniFlow’s built-in routing for email and SMS ensured:

  • Routing through the most appropriate channels and IPs per brand.
  • Distinction between transactional and marketing communications for better deliverability.

Results
The centralized and dynamic approach provided measurable benefits:

  • 15% increase in player satisfaction, attributed to faster and more personalized bonus awarding.
  • 25% growth in player lifetime value (LTV) due to behavior-driven engagement strategies.
  • 30% reduction in operational overhead, with all communication managed through a single platform.
  • Improved cross-brand campaigns, leveraging unified player data to drive retention and conversions.
  • Higher deliverability rates, with efficient routing and differentiation of emails and SMS messages.

Conclusion
OmniFlow.AMS transformed the casino operator’s multi-brand marketing and engagement strategy. By consolidating systems and enhancing automation, the operator achieved improved efficiency, better player experiences, and increased revenues, solidifying their competitive edge in the gaming industry.

Transforming Engagement for a Boutique Wine Company

Client Overview
A boutique wine company specializing in premium, hand-crafted vintages sought to increase its customer engagement and boost online sales. They were eager to provide personalized experiences to their customers while effectively managing their marketing campaigns.

Challenges

  1. Limited insight into customer preferences and behavior.
  2. Generic email campaigns leading to low engagement rates.
  3. No clear strategy for segmenting customers based on purchasing habits.
  4. Difficulty in tracking website interactions to optimize marketing efforts.

Solution: OmniFlow.AMS
The wine company implemented OmniFlow.AMS, leveraging its advanced marketing automation features. Here’s how OmniFlow.AMS made an impact:

1. Smart Tracking Script
By deploying OmniFlow’s tracking script, the company gained insights into visitor behavior on their website. They could now track pages viewed, time spent on specific wine profiles, and abandoned cart instances, enabling them to take proactive measures.

2. Advanced Segmentation
OmniFlow.AMS allowed the company to segment customers based on preferences, purchase history, and engagement levels. For example, they created segments for:

  • Customers who preferred red vs. white wines.
  • High-value repeat buyers.
  • Seasonal gift shoppers.

3. Personalized Email Campaigns
Using dynamic email personalization, the wine company sent targeted campaigns that spoke directly to customer interests. Examples included:

  • A promotion on red wines for customers identified as red wine enthusiasts.
  • Exclusive pre-sale access to new vintages for high-value customers.
  • Holiday gift bundles marketed to seasonal buyers.

4. Automated Workflows
Automated workflows ensured that follow-ups were timely and relevant. For instance:

  • Visitors who browsed a product but didn’t purchase received a discount offer 24 hours later.
  • New subscribers were sent a welcome series introducing them to the brand’s story and bestsellers.

Results
After implementing OmniFlow.AMS, the boutique wine company saw remarkable improvements:

  • 20% increase in online sales within the first three months.
  • 35% boost in email open rates, with a significant uptick in click-through rates.
  • Enhanced customer loyalty through tailored campaigns and offers.
  • Reduced abandoned cart rate by 15% with automated follow-up sequences.

Conclusion
OmniFlow.AMS provided the boutique wine company with the tools needed to deepen customer connections and drive sales. By combining intelligent tracking, robust segmentation, and personalized outreach, the company elevated its marketing game and achieved sustainable growth.

Boosting Lead Conversion and Operational Efficiency for a Swedish B2G SOS Service

Client Overview
A Swedish company specializing in providing SOS services to government agencies and businesses with employees in high-risk jobs faced challenges in converting web visitors into qualified leads. Their priority was ensuring seamless communication with potential clients and delivering critical updates to end users.

Challenges

  1. Difficulty identifying and tracking high-intent website visitors.
  2. Missed opportunities to engage potential leads promptly.
  3. Slow integration of their current system with external marketing tools.
  4. Limited capabilities to notify end users of time-sensitive updates.

Solution: OmniFlow.AMS
The company integrated OmniFlow.AMS into its marketing and communication strategy. This included leveraging OmniFlow.Active, our advanced tracking script, to monitor website visitors and enable actionable insights.

1. Tracking High-Intent Visitors
Using OmniFlow.Active, the company tracked repeat website visitors, identifying individuals who demonstrated sustained interest in their SOS services. This allowed them to differentiate casual browsers from hot leads, prioritizing outreach efforts effectively.

2. Real-Time Sales Notifications
OmniFlow.AMS enabled real-time notifications for the sales team whenever a high-intent visitor returned to the site. This proactive approach allowed sales reps to make timely calls, converting interested leads before they disengaged.

3. Seamless System Integration
The swift integration of OmniFlow.AMS with the company’s existing systems enabled:

  • Instant synchronization of lead data.
  • Automated workflows to notify end users of critical updates, such as emergency alerts or service changes.

4. Effective Campaigns
The company implemented tailored campaigns using OmniFlow.AMS, sending targeted email updates and follow-ups based on visitor behavior. This kept potential leads engaged while providing relevant content.

Results
The implementation of OmniFlow.AMS delivered exceptional outcomes:

  • 80% increase in sales within six months, driven by real-time sales notifications and improved engagement.
  • Reduced lead response time, allowing the sales team to connect with hot leads faster.
  • Enhanced communication with end users, ensuring crucial updates reached them instantly and reliably.
  • Integration completed in record time, minimizing disruption and accelerating results.

Conclusion
By adopting OmniFlow.AMS, the Swedish B2G company transformed its lead management and user communication processes. The combination of real-time insights, seamless system integration, and targeted outreach empowered them to close more deals and provide superior service to their clients.

Scaling Revenue and Direct Relationships for Peguys

Client Overview
Peguys specializes in selling collectible periodic elements in the form of square glasses and tubes, catering to both enthusiasts and educational institutions. Initially reliant on eBay for sales, Peguys sought to increase their profit margins and expand their direct-to-consumer and business-to-business channels.

Challenges

  1. High fees on eBay reducing profit margins.
  2. Limited control over branding and customer data.
  3. Lack of a robust lead generation system to expand their reach.
  4. Minimal infrastructure for direct B2B relationships with schools and universities.

Solution: OmniFlow.Media
Peguys partnered with OmniFlow.Media to transform their digital presence and lead generation efforts, leveraging OmniFlow.AMS for automation and outreach.

1. Website Development and Shopify Integration
OmniFlow.Media designed and launched Peguys’ own e-commerce website, cutting out eBay fees and providing full control over branding and customer experience. This was paired with seamless Shopify integration to streamline inventory management, order fulfillment, and customer transactions.

2. Advanced B2B Lead Generation
Using OmniFlow’s lead generation software, Peguys automated the process of identifying and capturing relevant leads:

  • Harvested leads from targeted educational institutions and science enthusiasts.
  • Enriched lead data with detailed contact information, including physical addresses.
  • Imported enriched leads directly into OmniFlow.AMS, ready for campaign execution.

3. Email Marketing Campaigns and Funnel Development
OmniFlow managed Peguys’ email communications end-to-end:

  • Designed and created engaging content and visuals.
  • Built automated email campaigns tailored to different audience segments.
  • Formed a lead generation funnel that integrated with Calendly, enabling prospective clients to book sales calls directly with Peguys’ sales team.

4. Snail Mail Campaigns
Leveraging the enriched physical address data, OmniFlow helped Peguys execute a snail mail campaign targeting schools and universities. Customized brochures and flyers showcased their collectible elements and their educational applications, driving inbound interest.

Results
Peguys experienced significant growth and operational improvements:

  • 30% increase in profit margins by transitioning from eBay to their own website.
  • 40% growth in B2B relationships, particularly with schools and universities.
  • Streamlined sales process, with automated lead harvesting and Calendly integration ensuring more effective use of sales reps’ time.
  • 10% higher conversion rates from snail mail campaigns, proving physical outreach to be an effective addition to digital marketing efforts.

Conclusion
OmniFlow.Media empowered Peguys to take control of their sales channels, expand into new markets, and optimize their outreach efforts. By combining advanced technology, creative marketing, and tailored campaign strategies, OmniFlow transformed Peguys into a direct-to-consumer and B2B powerhouse, solidifying their position in the collectible and educational market.

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