This is a phrase we’re always excited to hear from our clients. Many people are under the impression that email marketing is outdated, with attention shifting to social media, SMS, and WhatsApp. However, email marketing remains one of the most powerful tools in your marketing arsenal.

At OmniFlow, we often meet clients with legacy databases they haven’t engaged with in months—or even years. During our consultations, we ask a straightforward yet revealing question: “How often do you communicate with your database?” The answers range from “once a week” to “only occasionally, when we send a newsletter.” Many even say they’ve given up on email altogether, believing it doesn’t work anymore.

Here’s the truth: Email marketing still works!

Yes, it’s a traditional channel, but that doesn’t make it ineffective. Many believe emails don’t inbox, have low open rates, or no longer capture attention. Yet at OmniFlow, we take a holistic view: each marketing channel has unique strengths and weaknesses, and email remains one of the most cost-effective ways to communicate directly with your audience. People check their emails daily—often hourly!

Of course, spamming won’t yield results. But when you’re reaching out to actual customers with meaningful, personalized communication, the results can be astounding.

A Case Study

One of our clients came to us with a legacy list of over 8,000 email addresses they hadn’t communicated with for six months. We started a thoughtful email campaign with this list, running it for 6–8 months. The initial open rate averaged 23%. Curious about engagement, the client asked, “Are the same people opening each time?”

We dove into the data and found something remarkable: out of the 8,000 contacts, over 6,000 unique individuals opened the emails during the campaign. That’s an overall unique open rate of 75%!

The results didn’t stop there. This “cold” list generated more than $250,000 in revenue for the client! Of course, there were challenges too—like a 35% unsubscribe rate. But for a list that hadn’t been engaged in so long, this was entirely normal and even expected.

The Takeaway

Don’t underestimate the power of email marketing. It’s not just about sending messages—it’s about:
• Clever Communication
• Hyper-Personalization
• Engaging Campaigns

By reconnecting with your database, you can reawaken dormant opportunities and drive real revenue. With OmniFlow.AMS, you have the tools to do this effectively, ensuring every email counts.

Email marketing isn’t dead—it’s waiting for you to unlock its potential.

OmniFlow.AMS is a powerful marketing automation platform that enables you to create and execute complex marketing campaigns to engage your audience and drive business growth. One of the platform’s key features is its ability to create targeted segments, campaigns, emails, text messages, and focus items to ensure that you’re delivering the right message to the right people at the right time. In this post, we’ll explore best practices for using these features effectively within OmniFlow.AMS, focusing on welcome campaigns, exit intent pop-ups, and autoresponders.

Segmentation

Segmentation is the foundation of any successful marketing campaign. OmniFlow.AMS allows you to create segments based on a variety of criteria, including demographics, behavior, and interests. By segmenting your audience, you can deliver more personalized and relevant campaigns that resonate with your customers.

Best practices for segmentation in OmniFlow.AMS include:
• Start with a clear understanding of your target audience and the segments most relevant to them.
• Use data from multiple sources to build more detailed and accurate segments.
• Regularly update your segments to keep them relevant and precise.
• Test different segments to determine which ones drive the most engagement and conversions.

Campaigns

OmniFlow.AMS lets you create multi-channel campaigns that include email, SMS, focus items, and more. When building a campaign, it’s important to have a clear goal and ensure that all elements align with that goal.

Best practices for creating campaigns in OmniFlow.AMS include:
• Define a clear objective for each campaign, such as boosting sales or increasing engagement.
• Use a variety of channels to reach your audience, including email, SMS, social media, and focus items.
• Ensure consistency across all campaign elements, including messaging, branding, and tone.
• Utilize A/B testing to refine and optimize your campaigns over time.

Emails

Email remains one of the most effective marketing channels. OmniFlow.AMS allows you to create and send highly targeted and personalized emails to your audience. When creating emails, focus on crafting compelling subject lines, engaging content, and clear calls to action.

Best practices for creating emails in OmniFlow.AMS include:
• Write concise, attention-grabbing subject lines that entice readers to open the email.
• Use personalization tokens to make your emails more relevant to each recipient.
• Focus on delivering valuable content that is both informative and easy to read.
• Include a clear call to action that encourages the recipient to take the next step.

Text Messages

SMS is a powerful tool for real-time engagement with customers. OmniFlow.AMS enables you to create and send targeted text messages, offering a quick and effective way to communicate with your audience.

Best practices for creating text messages in OmniFlow.AMS include:
• Keep messages short, focusing on the key point you want to convey.
• Use personalization tokens to increase the relevance and engagement of your messages.
• Include a clear call to action that prompts immediate action.
• Time your messages appropriately, considering factors like time zones and customer behavior.

Focus Items

Focus items are an excellent way to capture your audience’s attention and drive engagement. OmniFlow.AMS lets you create and display focus items on your website, such as pop-ups, slide-ins, and notification bars.

Best practices for using focus items in OmniFlow.AMS include:
• Use clear, compelling messaging that drives action.
• Ensure the focus item is relevant to the page content and visitor behavior.
• A/B test to optimize placement, design, and messaging for maximum effectiveness.
• Set specific goals for each focus item to track performance and optimize results.

In 2024, more companies began realizing the potential of automated marketing to boost their bottom line. Automated marketing uses software and technology to automate repetitive, time-consuming tasks related to marketing campaigns, including email marketing, SMS marketing, on-site messaging, and customer segmentation.

One of the key advantages of automated marketing is its ability to save time and resources. By automating routine tasks, businesses can free up their marketing teams to focus on more strategic, high-impact initiatives. This leads to a more efficient and effective marketing strategy, which in turn can drive increased sales and revenue.

Another significant benefit is the ability to personalize and customize customer experiences. Automated marketing tools leverage data and analytics to segment customers and deliver tailored messages and offers to different groups. This results in more relevant and engaging campaigns, which can improve customer loyalty and drive further sales. OmniFlow.AMS enhances this experience with its advanced Visitor Tracking Engine, enabling hyper-personalization for both known and unknown visitors. The time has come to engage with your visitors as individuals, not just as traffic.

In addition, automated marketing helps businesses improve their marketing ROI. By automating tasks and utilizing data-driven insights, companies can make more informed decisions about their marketing strategies, ultimately leading to more efficient and effective campaigns. OmniFlow.BI provides deep analytics into both marketing acquisition and retention, offering high-level KPIs as well as detailed insights.

OmniFlow.Media has seen significant growth across all verticals, especially among affiliate marketers who are increasingly recognizing the value of retaining visitor data rather than simply passing traffic to others.

In conclusion, automated marketing has enabled companies in 2024 to save time, resources, and improve ROI. It also facilitates more personalized and relevant customer experiences, driving increased sales and revenue. As technology continues to evolve, we can expect even more businesses to turn to automated marketing to stay competitive in an ever-changing market.